Keynote Speaker 1

Assoc. Prof. Aslina Baharum

Sunway University, Malaysia

Biography:  Ts. Dr Aslina Baharum is an Associate Professor and UX Researcher at the School of Engineering and Technology, Sunway University. Previously, she was a Senior Lecturer at Universiti Teknologi MARA (UiTM), and Universiti Malaysia Sabah (UMS). She also has industry experiences where she worked as an IT Officer for the Forest Research Institute of Malaysia (FRIM). She had experienced more than 20 years in the IT field. She received a PhD in Visual Informatics (UKM), a Master Science degree in IT (UiTM) and graduated Bachelor of Science (Hons.) in E-Commerce from UMS. She is a member of the Young Scientists Network - Academy of Science Malaysia, Senior Member IEEE, and certified Professional Technologist from MBOT, and served as MBOT/MQA auditor.  

She won several medals in research and innovation showcases and was awarded several publication awards, teaching awards, Excellence Service award, and UMS Researchers Awards. She has co-authored and editor books, published several books of chapters (>20), technical papers in conferences and peer-reviewed and indexed journals (>60) papers. She also served as editor for several journals, scholarly contributed as a committee, editorial team and reviewers, and given several invited/ plenary talks at conferences.  

Her research interests include UX/UI, HCI/Interaction Design, Product & Service Design, Software Engineering & Mobile Development, Information Visualization & Analytics, Multimedia, ICT, IS and Entre/Technopreneurship. Her workshops and talks covered Entrepreneurship, Video/Image Editing, E-Commerce/Digital Marketing, AR/VR/MR/XR in STEM, Design Thinking and etc. She is also a Certified Professional Entrepreneurial Educator, Executive Entrepreneurial Leaders and HRDF Professional Trainer.